During a three-day event Zanussi introduced the new line of washers and dryers to their dealers. This event took place in their showroom in Alphen and attracted 400 visitors. 
same-d used the three USP's of Lindo series: - Time, Capacity and Easy for the launch. As theme for the washers and dryers the T-shirt and 'sheets' were printed with care instructions and icons. The hanging T-shirts are a decorative image.

The walls behind the proverbial tables were coated with the Tumblr tips of Zanussi. 
The Zanussi brand positions itself as a brand that takes care of the equipment so that the user can enjoy more of life. The tips in 'real life' campaign to underline this.

Various icons washing instructions are printed on T-shirt and 'sheets'. The house colors of Zanussi have been leading for the print.