same-d developed a new store concept for Claudia Sträter. The first store new style has recently opened in Rotterdam. The new store concept is based on a lot of circular shapes that define the femininity and softness. These curves are reflected in the layout of the store, but also in the furniture and graphics on shop windows and inside. The design of the store reflects the brand experience of Claudia Sträter; rebellious, quirky, elegant, artistic. The atmosphere of the shop is open, accessible, inspiring and stylish apart.