With a limited budget has same-d for the neighborhood association Essesteijn Voorburg developed a new corporate identity and website. 
The association has an increasing need to present. Their information in a professional manner A new image with a new corporate identity has been one of the assignments. But the website that the visitor of the neighborhood provides a lot of information had to be improved. 

A new and fresh image, but also a practical improvement in the provision of information are the main goals. 
Wants the various clubs themselves the opportunity to give its information. Separate from others the association Website and CMS fills that need. There are several administrators with private access to the website. 
An important part of the image is a new corporate identity that refers to the old logo.

The four districts from Essesteijn are also incorporated into the new logo. 
Principles are: 
- Colorful, cheerful, not corny, young, social, personal, living in rural area. 
- Basic shapes / icons of sun and wind rose, but the old logo (geographic location) as a starting point. 
- The four districts which Essesteijn exists with street names that end in: 
fruitful - G 
meadow - W 
garden - T 
drove - D 

These names refer to the history of the area of old farms in a rural environment. 
The farm where the district is named is Essesteijn and is one of the last remaining farms.

Meaning of the street names in the four districts: 
Orchard: garden with fruit trees. 
Meadow: field with grass where animals graze. 
Drove: road along which drove a herd of cattle from the village to the open field. 
Garden: a fenced plot of land where flowers were grown or vegetables are grown. 

The colorful icons symbolize living in a rural environment. 
Simplicity of forms, basic forms of house, tree, landscape and sun form the basis of joyful living. 
All the elements of living in Essesteijn come in the new livery discussed. 

- tree (grove) 
- grass (pasture) 
- flower (Garden)
- road (drove) 

The result is a colorful logo that shows the four districts with its geographical location distinction.