same-d created a new showroom concept which through video footage and flexibly adapt furniture the atmosphere can be easily changed. Increase the cost of new furniture are limited. The brands AEG, Electrolux and Zanussi have their own identity. The visual image of the product presentations of the three brands closely follows the international campaigns.

Many consumers buy their products over the internet. This puts less visitors to the showroom. Therefore, it is chosen to present the characteristics of the Electrolux Center Experience in some other way. The visit should be an experience, where the knowledge of the manufacturers is distinctive.
The solution was to divide a flexible showroom where through theme presentations changes the atmosphere. There is space for events and business to business presentations. The showroom space for innovative developments. The concept is so flexible that the introduction of new products to the retailers in the showroom can take place.
The Experience Center is always in motion and continuous current.

The renovation has been used a number of existing components that are woven into the clear routing.
From the entrance is a direct view of the existing reception desk, which has been given a new look through film. The lounge with seating furniture, among others, and tradition, E15, Moroso and Hay runs a theme presentation. In the middle lies the Grand Cafe from where the visitor view all brands and product groups. In the cafe there is room for cooking and / or conversation with the consultant. Around the center core is the cooking and meeting rooms that cater for talks with the account.